PRIVACY POLICY

PRIVACY POLICY

REASONS FOR THE INFORMATION
This privacy policy (the “Privacy Policy”) contains important information regarding the personal data collected when you visit this website, other Company branded sites and their official social media pages (collectively, the “Sites Web”). This document describes how this data is collected, used and processed, whether you are a registered user or not. Where applicable, it also explains the processing of data provided by the user or collected during visits to the boutiques managed by the Company or its business partners (the “Boutiques” and “Outlets”), or during other contacts with the Company. This information is in addition to any other information you may have received in such other circumstances.

In this document, you will find information on:
1. Processing of personal data
2. Personal data collected
3. Purpose of the processing of personal data
4. Communication of personal data
5. Protection of minors' privacy
6. Storage, accessibility and transfer of personal data
7. Security and confidentiality of personal data
8. Personal access rights and management of choices
9. Privacy Rights for California Citizens
10. Data retention
11. Policy regarding cookies and similar processes
12. Links, Advertisers, Sponsors and Advertising
13. Data controller, data protection officer: Company contacts
14. Updates to this information and communications


ACCEPTANCE
By visiting our Websites, using the services or interacting with the Company, you confirm that you have read and understand this Privacy Policy and agree that the Company may collect, use, store, transmit and disclose personal data in accordance with this policy. If you are not already registered, the Company may ask you to provide your consent (for example, by checking a box) when it deems it appropriate to protect your rights or when required by law. If you do not accept these conditions, please do not visit our Websites, do not create an account or submit personal data. Do not provide consent when requested if you do not want to be bound by this policy.


1. PROCESSING OF PERSONAL DATA
In the context of this Privacy Policy, the term “Personal Data” refers to any information that allows the Company to identify you (or a third party whose data you provide), directly or indirectly. This includes information related to the purchase of goods or services or information shared during the use of the Websites, at the Boutiques or Points of Sale. The processing of personal data will take place in accordance with the General Data Protection Regulation (EU) 2016/679 ("Reg. (EU) 2016/679") and, where applicable, the laws of the country in which the data is collected. The Company reserves the right to carry out further data processing, where required by law or in the context of criminal investigations or proceedings.


2. PERSONAL DATA COLLECTED

2.1 Source of data
The Company collects personal data from the user only when the information is provided voluntarily, as in the following cases:
* By placing an order on the Websites as a “guest,” opening or modifying an account, creating a wish list, entering a contest or promotion, or contacting the Company via comments or questions.
* In Boutiques and Sales Points: filling out the customer card, conversing during visits, interacting with staff or purchasing products.
* Participating in events, surveys, market research, or other promotions, including online.
* Interacting with customer service via email, SMS, or other electronic messages.
If you provide personal data about third parties (for example, family members), you should ensure that they are informed and have authorized the use of their data as described in this Privacy Policy.

2.2 Types of data
The Company may collect and use different types of personal data depending on the purposes. This can include:
* Personal information such as name, surname, age, gender, country of origin.
* Contact information such as email address, phone number, address.
* Payment information, such as credit/debit card information.
* Sales information, such as purchase details, amount, sale total.
* Habits and profiles, such as purchasing history, preferences, and other lifestyle and family information.


3. PURPOSE OF THE PROCESSING OF PERSONAL DATA
Personal data may be used for the following purposes:

3.1 For online and in-store sales
Manage and administer purchases, sales and after-sales services, legal obligations, and communications with the user.

3.2 For the specific purposes for which the data were provided
Manage requested services, such as account opening, customer support, or newsletter subscription.

3.3 For customer relationship management (CRM)
Offer promotions, discounts and personalized services, send newsletters, and create profiles based on user preferences.


4. COMMUNICATION OF PERSONAL DATA
The Company may share personal data with other related businesses, distributors, affiliates and other companies that provide services on its behalf. They may be communicated for administrative, commercial, marketing purposes, or for legal obligations.


5. PROTECTION OF THE PRIVACY OF MINORS
The Website is intended for a general audience but is intended for persons 18 years of age or older. The Company does not knowingly collect personal data from anyone under the age of 18. If it discovers that it has collected such data, it will delete it. If you are under the age of 18, you should not register or make any online purchases without adult supervision.


6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA
Personal data collected via the Websites is primarily processed using electronic or web-based means. The processing of personal data may take place in different locations, both in Europe and outside of it. However, measures will be taken to ensure the security and confidentiality of your personal data, including during international transfers.


7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
The Company has implemented measures to protect personal data from unauthorized access and other threats. However, 100% safety cannot be guaranteed. You should keep your login credentials confidential and take precautions to protect your data. If the Company believes that the security of your personal data has been compromised, it will inform you as required by law.


8. RIGHTS OF ACCESS TO PERSONAL DATA - MANAGEMENT OF CHOICES
Users can access, correct, update or delete their personal data, and have the right to lodge a complaint with the competent authority. To exercise these rights, please contact the Company using the information provided below.


9. PRIVACY RIGHTS FOR CITIZENS OF CALIFORNIA
California residents may request information about sharing personal information with third parties for direct marketing purposes. To receive this information, please contact the Company in writing.


10. DATA RETENTION
Personal data will be kept for the time necessary to pursue the purposes described in this information and for the period required by legal obligations. For CRM purposes, personal data will be retained until consent is revoked.


11. POLICY REGARDING COOKIES AND SIMILAR PROCESSES
For further information on cookies and their management, consult the section dedicated to cookie management on the Website.


12. LINKS, ADVERTISERS, SPONSORS AND ADVERTISING
The Website may contain links to third-party websites. If you provide personal information on those sites, the information will be subject to the privacy policies of those sites and not this policy. The Company is not responsible for information sent or processed on third-party websites.


13. DATA CONTROLLER, DATA PROTECTION OFFICER: COMPANY CONTACTS
As regards this Privacy Policy, the term “Company” refers to MEDEA SRL, Via Chiaia 94 Naples, Italy. For questions or complaints regarding the processing of personal data, you can contact the Data Protection Officer by email: medeassociazione@gmail.com.


14. UPDATES TO THIS INFORMATION - NOTICES
The Company may change this policy at any time. Any changes will be published on this page and will indicate the update date. You are responsible for periodically reviewing this Privacy Policy for any changes. In some cases, the Company may provide additional communications regarding material changes, via email or notices on the website. By accepting the revised Privacy Policy via email, making a purchase after a revision, or using the Website after the new version is posted, you agree to the revised Privacy Policy.